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How Leaders of the Modern Marketing Data Stack Differentiate Themselves in a Crowded Market

Snowflake

With over 11,000 available solutions , an increase of 7,258% over the last 12 years, marketing organizations have never had more tool options to choose from. Beyond delivering powerful analytical experiences, providers differentiate their products by offering live, ready-to-query data to their customers through the Snowflake Data Cloud.

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Marketplace Monetization: Turn Your Data and Apps into a Revenue Stream

Snowflake

Many of these providers make their products available on Snowflake Marketplace for Snowflake customers to purchase — and they use our integrated Marketplace Monetization capabilities to simplify the process and speed up procurement and sales cycles. Please note: Snowflake currently only supports USD-based pricing for Marketplace Monetization.)

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How Purchasing with Snowflake Capacity Unlocks Faster Access to Data & Apps

Snowflake

According to Explorium’s 2022 State of External Data Procurement survey, only 40% of respondents said their organization had a plan to source and integrate external data. Snowflake Native Apps encompass solutions such as data clean rooms, data curation and enrichment, cost and governance, connectors, and advanced analytics use cases.

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Top 8 Snowflake Marketplace Questions, Answered

Snowflake

Providers can sell their listing directly to Snowflake customers and invoice them through Snowflake, simplifying the sales and procurement process. You can also use third-party data assessment tools that integrate with Snowflake or open source solutions to ensure data quality.

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Unlock the Power of Your Marketing Data with Snowflake Connector for Google Analytics

Snowflake

Imagine seamlessly integrating your Google Analytics data with Snowflake, allowing you to combine it effortlessly with other key sources like CRM, ERP, social media metrics, email campaign data, and whatever data sources compose the full scope of your data estate. Here’s a quick guide to get started: 1.

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Cloud Analytics Powered by FinOps

Cloudera

The public cloud is increasingly becoming the preferred platform to host data analytics – related projects, such as business intelligence, machine learning (ML), and AI applications. Besides the advantages and changes in the technical aspects cloud brings, it imposes a paradigm shift from the traditional way of managing costs and procurement.

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Roche adopts self-service analytics in ‘a perfect storm’

ThoughtSpot

Late last June, I had the opportunity to attend a ThoughtSpot User Group session in London and share how ThoughtSpot has impacted global procurement at Roche—notably how it’s helped my team not become a dashboard factory for the rest of our business. In my division alone—Global Procurement—we support 15.5 That’s a big, big win for us.