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Streamlining the Media Supply Chain

Snowflake

Leaders in the advertising, media and entertainment industries know all too well the importance of the media supply chain. But media supply chains are becoming more complex to manage for several reasons. A streamlined media supply chain helps fuel commercial success. Limitless scalability. Lower TCO.

Media 73
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5 Ways Advertising, Media and Entertainment Companies are Using Gen AI

Snowflake

The emergence of generative AI (gen AI) heralds a new, groundbreaking era for advertising, media and entertainment. According to a recent Snowflake report, Advertising, Media and Entertainment Data + AI Predictions 2024 , gen AI is going to transform the industry — from content creation to customer experience.

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5 Social Media Marketing Etiquette Tips

Knowledge Hut

Is your organization active on social media? Whether you work in big business, a charity, the public sector or somewhere else, chances are your organization has or should have social media accounts. Cut Back On Automated Messages Do you automatically send people a DM when they follow you on Twitter?

Media 98
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Drive Your Retail Media Strategy with Data Clean Rooms 

Snowflake

Retail media is the topic everyone is talking about in the retail and consumer goods industry. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. What’s behind the retail media surge? So, how did we get here?

Media 87
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The Vital Role of Data Governance in Communications, Media and Entertainment

databricks

Discover the vital role of data governance in the communications, media, and entertainment industry. Learn how robust data governance enables personalized experiences, ensures AI transparency, and mitigates compliance risks.

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New Series: Creating Media with Machine Learning

Netflix Tech

By Vi Iyengar , Keila Fong , Hossein Taghavi , Andy Yao , Kelli Griggs , Boris Chen , Cristina Segalin , Apurva Kansara , Grace Tang , Billur Engin , Amir Ziai , James Ray , Jonathan Solorzano-Hamilton Welcome to the first post in our multi-part series on how Netflix is developing and using machine learning (ML) to help creators make better media?—?from

Media 97
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5 Reasons Why Retail Media Is the Smart Approach for Online Retailers

Snowflake

However, retail media has in recent years emerged as an increasingly promising guard against these economic uncertainties and can even serve as a profitable revenue stream. Retail media refers to the ads posted on a retailer’s media network or e-commerce site that target customers at or near the point of sale.

Retail 80