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The AI Tipping Point: 2025 Predictions for Advertising, Media & Entertainment

Snowflake

While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the advertising, media and entertainment industry gets serious about AI's applications. As the Global Head of Media, Entertainment & Advertising at Snowflake, I can say that we're an experimental industry to begin with.

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Boosting Media & Entertainment Production Efficiency with AI and Cloud

RandomTrees

The media and entertainment sector is being transformed on a new scale owing to technological progression. This article will explore why the integration of AI and cloud computing technologies into the media and entertainment sphere makes the production process more efficient at all stages, from development to marketing.

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The Impact of Generative AI on Media and Advertising

RandomTrees

Generative AI, the most recent advancement of artificial intelligence is changing media and advertising for the better. This article explores the impact of generative AI on the media and advertising industries in terms of content production, audience selection, targeting, and campaigns. The Impact of AI on Media 1.

Media 52
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Streamlining the Media Supply Chain

Snowflake

Leaders in the advertising, media and entertainment industries know all too well the importance of the media supply chain. But media supply chains are becoming more complex to manage for several reasons. A streamlined media supply chain helps fuel commercial success. Limitless scalability. Lower TCO.

Media 103
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5 Ways Advertising, Media and Entertainment Companies are Using Gen AI

Snowflake

The emergence of generative AI (gen AI) heralds a new, groundbreaking era for advertising, media and entertainment. According to a recent Snowflake report, Advertising, Media and Entertainment Data + AI Predictions 2024 , gen AI is going to transform the industry — from content creation to customer experience.

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Scaling Media Machine Learning at Netflix

Netflix Tech

Our goal in building a media-focused ML infrastructure is to reduce the time from ideation to productization for our media ML practitioners. We accomplish this by paving the path to: Accessing and processing media data (e.g. We accomplish this by paving the path to: Accessing and processing media data (e.g.

Media 117
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4 AI Reliability Challenges for Enterprise Media Companies

Monte Carlo

Recently, we sat down with the data science team at a major media company to discuss exactly that. This media company has been building both traditional machine learning and emerging generative AI applications, primarily in advertising and customer operations. Theyre the growing pains of enterprise AI.

Media 52