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The AI Tipping Point: 2025 Predictions for Advertising, Media & Entertainment

Snowflake

While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the advertising, media and entertainment industry gets serious about AI's applications. As the Global Head of Media, Entertainment & Advertising at Snowflake, I can say that we're an experimental industry to begin with.

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How Retail and Media Leaders Drive Customer Satisfaction and Profits with Data and AI

Snowflake

The Accelerate event for Advertising, Media and Entertainment is on Thursday, April 3, at 10 a.m. Why attend Accelerate Advertising, Media and Entertainment? Accelerate Advertising, Media and Entertainment takes place on Thursday, April 3. Media measurement: Explore how VideoAmp and Warner Bros.

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Globalizing Productions with Netflix’s Media Production Suite

Netflix Tech

The opportunity is clear: streamline complex media management logistics, eliminate tedious, non-creative task-based work and enable productions to focus on what matters mostcreative storytelling. With these challenges in mind, Netflix has developed a suite of tools by filmmakers for filmmakers: the Media Production Suite(MPS).

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8 Takeaways from Snowflake’s Accelerate Events for Retail, CPG and Media

Snowflake

At Snowflakes most recent virtual events for industries, Accelerate Retail & Consumer Goods , in partnership with Microsoft, and Accelerate Advertising, Media & Entertainment , attendees heard how industry leaders are accelerating innovation, business insights, customer experience and more with robust enterprise AI and data strategies.

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The Impact of Generative AI on Media and Advertising

RandomTrees

Generative AI, the most recent advancement of artificial intelligence is changing media and advertising for the better. This article explores the impact of generative AI on the media and advertising industries in terms of content production, audience selection, targeting, and campaigns. The Impact of AI on Media 1.

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End-to-End Data Pipeline on GCP with Airflow: A Social Media Case Study

RandomTrees

Blog Part 1: Social Media Data Pipeline – GCP Setup and Modeling Introduction In this blog series, I will walk you through a real-world case study I personally worked on, where we built an end-to-end social media data pipeline using Google Cloud Platform (GCP) and Apache Airflow. social-media-env), region (e.g.,

Media 52
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End-to-End Data Pipeline on GCP with Airflow: A Social Media Case Study

RandomTrees

Blog Part 2: Orchestrating SQL-based Transformations with Airflow in GCP Introduction In Part 1, we covered how to set up the GCP environment, create datasets, and prepare the schema for our social media project. Upload it to the Composer DAG folder: gs://your-bucket/dags/ gs://us-central1-social-media-en-91eb1f46-bucket/dags 2.

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