databricks

JUNE 6, 2023

The Media & Entertainment industry is in the midst of a revolution centered around data and putting consumers at the center of every.

Entertainment 79

Entertainment Media Data 79

Precisely

NOVEMBER 13, 2023

Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely, the global leader in data integrity, is proud to announce an expanded partnership with Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH). Read more about our product PlaceIQ Movement.

Media 52

Media Data Integration Technology Building 52

Snowflake

AUGUST 15, 2024

In today's fast-paced world of media publishing, keeping up with technological advancements and changing consumer preferences is no easy task. Content personalization and optimization: Personalization is the name of the game in today's media landscape. Ready to learn more?

Media 52

Media Entertainment Algorithm Technology 52

Snowflake

JUNE 20, 2023

The Cannes Lions Festival of Creativity, June 18–23, is the premiere media and entertainment industry event, bringing together legends, innovators, and thought leaders from around the globe. Thanks to the Snowflake Media Data Cloud. A thing or two we know a little about (wink). The Snowflake team at Cannes Lions 2023. “We

Media 59

Media Entertainment Cloud Data 59

Mutt Data

OCTOBER 2, 2023

Retail Media Networks - Part II In our previous post , we discussed how Retail Media Networks (RMNs) benefit both retailers looking for additional monetization channels and advertisers aiming for improved product placement. Getting Started So, you want to use a Retail Media Network to publish ads, how do I start?

Media 40

Media Retail Algorithm Designing 40

Mutt Data

OCTOBER 2, 2023

Retail Media Networks - Part II In our previous post , we discussed how Retail Media Networks (RMNs) benefit both retailers looking for additional monetization channels and advertisers aiming for improved product placement. Getting Started So, you want to use a Retail Media Network to publish ads, how do I start?

Media 40

Media Retail Algorithm Designing 40

Mutt Data

JULY 13, 2023

Retail Media Networks 101: 5 Essential FAQs Answered Retail Media Networks (RMNs) are reshaping the landscape of digital advertising. After reading this post you’ll be able to answer the following questions regarding RMNs: What are Retail Media Networks (RMNs)? What are the Unique Traits of a Retail Media Network?

Media 52

Media Retail Amazon Web Services Hospitality 52

Mutt Data

JULY 13, 2023

Retail Media Networks 101: 5 Essential FAQs Answered Retail Media Networks (RMNs) are reshaping the landscape of digital advertising. After reading this post you’ll be able to answer the following questions regarding RMNs: What are Retail Media Networks (RMNs)? What are the Unique Traits of a Retail Media Network?

Media 52

Media Retail Amazon Web Services Hospitality 52

databricks

DECEMBER 21, 2022

The Databricks Media & Entertainment Symposium brought together industry leaders to discuss the evolving role data and technology play in acquiring, engaging and.

Entertainment 52

Entertainment Media Technology Data 52

Confluent

OCTOBER 9, 2023

Learn how data streaming and artificial intelligence enables you to project your brand’s reputation with real-time social media monitoring.

Media 80

Media Data Project 80

Hevo

JUNE 27, 2023

How do you separate yourself from the competition as a media company? You use data to lend that personal touch to your service, making you that much more memorable to your customers. Here’s an example. Spotify CMO Seth Farbman said that Spotify Wrapped was created to help people remember how music impacts their lives through […]

Media 52

Media Data Analytics Data 52

Confluent

JUNE 16, 2022

How real-time integrations between modern and legacy systems benefit communication service providers with autonomous network features, enhanced customer experiences, and more.

Media 86

Media Engineering Systems Architecture 86

Snowflake

MAY 29, 2024

Just like you would build a go-to-market (GTM) package for a new media product, it is critical to build a go-to-market strategy and materials to launch clean room monetization at scale. Many media networks already have defined investment tiers for their clients. Let’s get into the Commercial Models and considerations for each.

Retail 90

Retail Media Accessible Accessibility 90

The Pragmatic Engineer

APRIL 19, 2023

The rise of the "thought leader" Another phenomenon I'm observing in engineering circles is the rise of "thought leader" type of people on social media. There is little connection between social media signaling like the number of followers and the depth of expertise. If so: gather alternatives, and compare them.

Software Engineer 290

Software Engineer Software Engineering Engineering Media 290

The Pragmatic Engineer

MARCH 19, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

Software Engineer 271

Software Engineer Software Engineering Programming Language Media 271

Snowflake

SEPTEMBER 30, 2024

Growth in retail media networks Several of the top retail media networks in the U.S. Zeta Global, a cloud-based marketing technology company, has also expanded its integration with Snowflake by introducing the Zeta Media Engine , built on Snowflake Data Clean Rooms. also use Snowflake Data Clean Rooms.

Media 89

Media Retail Consulting Data 89

Waitingforcode

SEPTEMBER 6, 2023

In our social media and marketing-driven era, it's quite hard to get things right. For me there is one common misconception brought by the Modern Data Stack idea that everything should be now ELT. In fact no, it shouldn't but only can.

Media 228

Media IT Data 228

The Pragmatic Engineer

JULY 6, 2023

The past week has been interesting for social media giants. Bots and bad actors are present on all social media platforms, and detecting, limiting or banning these accounts is typically done by ML systems which detect suspicious patterns. To get the full issues twice a week, subscribe here. How does Twitter do this detection?

Google Cloud 229

Google Cloud Media Cloud Utilities 229

The Pragmatic Engineer

MAY 1, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

Software Engineer 196

Software Engineer Software Engineering Programming Language Media 196

Snowflake

JUNE 26, 2024

Snowflake was back last week for another never-fails-to-disappoint Cannes Lions Festival of Creativity , the premier media and entertainment industry event of the year that brings together legends, luminaries and innovators from around the globe. It snowed again in Cannes, France!

Entertainment 75

Entertainment Media Cloud Technology 75

Knowledge Hut

MAY 20, 2024

Recruiting through social media is becoming popular with every passing minute. Various social media sites are developing tools to enhance and support social media recruitment or social recruitment. Social media platforms such as Facebook or LinkedIn have already been recognised as effective social recruitment websites.

Recruitment 97

Recruitment Media Consulting Accessible 97

Snowflake

JANUARY 10, 2024

Check out our predictions for AI and ML in media, entertainment and advertising for 2024. By working closely with media partners, adtech and martech providers, and business partners, advertisers can navigate the complexities of the cookieless future more successfully.

Media 101

Media Entertainment Machine Learning Government 101

databricks

MAY 2, 2023

With razor thin margins and increasing competition for the customer, retailers are always looking for new ways to monetize and stay ahead of.

Retail 77

Retail Media Data 77

databricks

MARCH 26, 2024

By Steve Sobel - Global Industry Leader; Communications, Media & Entertainment Today Databricks and Adobe are excited to announce a strategic partnership focused.

Entertainment 134

Entertainment Media 134

KDnuggets

AUGUST 30, 2023

This post discusses the importance of media mix modeling and how it can be used to maximize the business impact of advertising. It also discusses the impact of seasonality on media advertising and how media mix modeling can be used to minimize the impact of seasonality on business outcomes.

Media 105

Media IT Data Science Data 105

Waitingforcode

JUNE 15, 2023

It was announced in the Data+AI Summit 2022 keynotes and has a lot of coverage in social media right now. Spark Connect is probably the most expected feature in Apache Spark 3.4.0. I'll try to add my small contribution to this by showing some implementation details.

Media 130

Media IT Data 130

databricks

AUGUST 30, 2024

As a global media conglomerate housing over 37 distinct brands, Condé Nast faced the challenge of delivering targeted consumer experiences across their brands.

Media 74

Media Data 74

Edureka

JUNE 7, 2024

The key to generating a killer social media copy, catchy tune, or viral artwork using AI lies in a crystal clear, extremely specific set of prompts. From snappy brand copies to witty social media captions as well as long-form narratives and scripts, the world is your oyster! How Does Generative AI Work? The answer is predictive AI!

Deep Learning 114

Deep Learning Media Manufacturing Algorithm 114

The Pragmatic Engineer

NOVEMBER 17, 2022

A lot of what I share in The Scoop is exclusive to this publication, meaning it’s not been covered in any other media outlet before and you’re the first to read about it. This was one out of the five topics covered in this week’s The Scoop. The full The Scoop edition additionally covers: Meta’s historic layoffs.

Software Engineer 136

Software Engineer Software Engineering Engineering Media 136

Engineering at Meta

MARCH 26, 2024

Zuzanna Mroczek, a software engineer on Meta’s Media Platform Team, joins Pascal Hartig ( @passy ) on the Meta Tech Podcast to talk about how her team, which owns the entire flow from serving images from the CDN to displaying them on your device, is driving up image quality across apps, platforms, and devices.

Media 89

Media Manufacturing Software Engineer Software Engineering 89

Snowflake

MARCH 28, 2024

Data clean room use cases across industries Key use cases for data clean rooms are found in marketing, media and advertising. This information will be distributed across the different media partners it takes to serve an ad to a consumer.

Media 89

Media Retail Pharmaceutical Hospitality 89

Snowflake

AUGUST 30, 2023

In the past few days, the scope and trajectory of Instacart’s use of Snowflake has been misrepresented by some on social media. In some social media posts, payment schedules have been incorrectly conflated with actual usage to suggest a large decline in spending—this is not the case.

Media 117

Media Retail Machine Learning Data Pipeline 117

Robinhood

OCTOBER 4, 2024

Sherwood Media, LLC hosts certain event sessions, and generally produces fresh and unique perspectives on topical financial news. Learn more about HOOD Summit 2024 here. Disclosures: All investments involve risk and loss of principal is possible. HOOD SUMMIT 2024 is sponsored by Robinhood Financial LLC.

Entertainment 75

Entertainment Retail Media Programming 75

Snowflake

OCTOBER 16, 2024

Digital advertiser switches from Teradata and boosts performance by 30% Core Digital Media originally relied on its outdated Teradata appliance for its increased MicroStrategy and Tableau reporting, data science activity, and evolving data pipeline.

Digital Media 83

Digital Media Media Data Lake BI 83

Knowledge Hut

APRIL 25, 2024

Benefits of Big Data in Communications, Media, and Entertainment Industry 2: Communications, Media, and Entertainment Big data helps and benefits the industry of Communications, Media and Entertainment in the following ways. Even while the data can be gathered, it is rarely or never properly examined.

Big Data 97

Big Data Entertainment Transportation Banking 97

Snowflake

JUNE 5, 2024

Here are the 2024 winners by category: Industry AI Data Cloud Partners: Financial Services AI Data Cloud Services Partner of the Year: EY Healthcare & Life Sciences AI Data Cloud Services Partner of the Year: Hakkoda Healthcare & Life Sciences AI Data Cloud Product Partner of the Year: IQVIA Media and Entertainment AI Data Cloud Services Partner (..)

Entertainment 101

Entertainment Manufacturing Retail Healthcare 101

KDnuggets

DECEMBER 5, 2023

The article discusses how Bayesian multi-armed bandit algorithms can optimize digital media title selection, surpassing traditional A/B testing methods, demonstrated with a Python example, to boost audience engagement and decision-making in content creation.

Digital Media 105

Digital Media Media Algorithm Python 105