Snowflake

FEBRUARY 1, 2024

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. Still, Stratton says he’s confident that in the long run, gen AI will grow rather than shrink the advertising, media and entertainment ecosystems. “In Privacy protection is paramount in this process.

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Entertainment Media Data Governance Government 90

databricks

MAY 6, 2024

Discover the vital role of data governance in the communications, media, and entertainment industry. Learn how robust data governance enables personalized experiences, ensures AI transparency, and mitigates compliance risks.

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Entertainment Media Data Governance Government 77

Netflix Tech

NOVEMBER 11, 2022

By Vi Iyengar , Keila Fong , Hossein Taghavi , Andy Yao , Kelli Griggs , Boris Chen , Cristina Segalin , Apurva Kansara , Grace Tang , Billur Engin , Amir Ziai , James Ray , Jonathan Solorzano-Hamilton Welcome to the first post in our multi-part series on how Netflix is developing and using machine learning (ML) to help creators make better media?—?from

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Snowflake

NOVEMBER 6, 2023

However, retail media has in recent years emerged as an increasingly promising guard against these economic uncertainties and can even serve as a profitable revenue stream. Retail media refers to the ads posted on a retailer’s media network or e-commerce site that target customers at or near the point of sale.

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Retail Media Digital Media Data Collection 79

Precisely

NOVEMBER 13, 2023

Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely, the global leader in data integrity, is proud to announce an expanded partnership with Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH). Read more about our product PlaceIQ Movement.

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Media Data Integration Technology Building 52

Snowflake

MARCH 26, 2024

This year, we are expanding to five industry events featuring leaders sharing insights relevant to advertising, media and entertainment; manufacturing; healthcare and life sciences; financial services; and retail and consumer goods. Why attend Accelerate Advertising, Media & Entertainment? Ready to Accelerate?

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Entertainment Manufacturing Media Amazon Web Services 80

databricks

JUNE 6, 2023

The Media & Entertainment industry is in the midst of a revolution centered around data and putting consumers at the center of every.

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Entertainment Media Data 74

Snowflake

JUNE 20, 2023

The Cannes Lions Festival of Creativity, June 18–23, is the premiere media and entertainment industry event, bringing together legends, innovators, and thought leaders from around the globe. Thanks to the Snowflake Media Data Cloud. A thing or two we know a little about (wink). The Snowflake team at Cannes Lions 2023. “We

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Media Entertainment Cloud Data 57

Mutt Data

OCTOBER 2, 2023

Retail Media Networks - Part II In our previous post , we discussed how Retail Media Networks (RMNs) benefit both retailers looking for additional monetization channels and advertisers aiming for improved product placement. Getting Started So, you want to use a Retail Media Network to publish ads, how do I start?

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Media Retail Algorithm Designing 40

Mutt Data

OCTOBER 2, 2023

Retail Media Networks - Part II In our previous post , we discussed how Retail Media Networks (RMNs) benefit both retailers looking for additional monetization channels and advertisers aiming for improved product placement. Getting Started So, you want to use a Retail Media Network to publish ads, how do I start?

Media 40

Media Retail Algorithm Designing 40

Mutt Data

JULY 13, 2023

Retail Media Networks 101: 5 Essential FAQs Answered Retail Media Networks (RMNs) are reshaping the landscape of digital advertising. After reading this post you’ll be able to answer the following questions regarding RMNs: What are Retail Media Networks (RMNs)? What are the Unique Traits of a Retail Media Network?

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Media Retail Amazon Web Services Hospitality 52

Mutt Data

JULY 13, 2023

Retail Media Networks 101: 5 Essential FAQs Answered Retail Media Networks (RMNs) are reshaping the landscape of digital advertising. After reading this post you’ll be able to answer the following questions regarding RMNs: What are Retail Media Networks (RMNs)? What are the Unique Traits of a Retail Media Network?

Media 52

Media Retail Amazon Web Services Hospitality 52

databricks

DECEMBER 21, 2022

The Databricks Media & Entertainment Symposium brought together industry leaders to discuss the evolving role data and technology play in acquiring, engaging and.

Entertainment 52

Entertainment Media Technology Data 52

Confluent

OCTOBER 9, 2023

Learn how data streaming and artificial intelligence enables you to project your brand’s reputation with real-time social media monitoring.

Media 74

Media Data Project 74

Hevo

JUNE 27, 2023

How do you separate yourself from the competition as a media company? You use data to lend that personal touch to your service, making you that much more memorable to your customers. Here’s an example. Spotify CMO Seth Farbman said that Spotify Wrapped was created to help people remember how music impacts their lives through […]

Media 52

Media Data Analytics Data 52

Monte Carlo

FEBRUARY 13, 2023

When two data-driven media companies join forces, two data teams, two data stacks, and two data strategies have to become one. The merger gave Vox Media access to a vast amount of data from the social media platforms where Group Nine found immense popularity with its own content brands, like The Dodo, NowThis, and PopSugar.

Media 52

Media Data Lake Algorithm Data 52

Confluent

JUNE 16, 2022

How real-time integrations between modern and legacy systems benefit communication service providers with autonomous network features, enhanced customer experiences, and more.

Media 83

Media Engineering Systems Architecture 83

Snowflake

MAY 29, 2024

Just like you would build a go-to-market (GTM) package for a new media product, it is critical to build a go-to-market strategy and materials to launch clean room monetization at scale. Many media networks already have defined investment tiers for their clients. Let’s get into the Commercial Models and considerations for each.

Retail 87

Retail Media Accessible Accessibility 87

The Pragmatic Engineer

MARCH 19, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

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Software Engineer Software Engineering Programming Language Media 263

Snowflake

MAY 27, 2024

It’s hard to have a conversation in adtech today without hearing the words, “retail media.” The retail media wave is in full force, piquing the interest of any company with a strong, first-party relationship with consumers. Medium Outline current retail media revenue by media channel, to define growth priorities.

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Retail Media Data Accessible 85

The Pragmatic Engineer

APRIL 19, 2023

The rise of the "thought leader" Another phenomenon I'm observing in engineering circles is the rise of "thought leader" type of people on social media. There is little connection between social media signaling like the number of followers and the depth of expertise. If so: gather alternatives, and compare them.

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Software Engineer Software Engineering Engineering Media 283

Snowflake

JUNE 26, 2024

Snowflake was back last week for another never-fails-to-disappoint Cannes Lions Festival of Creativity , the premier media and entertainment industry event of the year that brings together legends, luminaries and innovators from around the globe. It snowed again in Cannes, France!

Entertainment 74

Entertainment Media Cloud Technology 74

Waitingforcode

SEPTEMBER 6, 2023

In our social media and marketing-driven era, it's quite hard to get things right. For me there is one common misconception brought by the Modern Data Stack idea that everything should be now ELT. In fact no, it shouldn't but only can.

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Media IT Data 228

The Pragmatic Engineer

MAY 1, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

Software Engineer 196

Software Engineer Software Engineering Programming Language Media 196

Knowledge Hut

MAY 20, 2024

Recruiting through social media is becoming popular with every passing minute. Various social media sites are developing tools to enhance and support social media recruitment or social recruitment. Social media platforms such as Facebook or LinkedIn have already been recognised as effective social recruitment websites.

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Recruitment Media Consulting Accessible 97

The Pragmatic Engineer

JULY 6, 2023

The past week has been interesting for social media giants. Bots and bad actors are present on all social media platforms, and detecting, limiting or banning these accounts is typically done by ML systems which detect suspicious patterns. To get the full issues twice a week, subscribe here. How does Twitter do this detection?

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Google Cloud Media Cloud Utilities 229

Snowflake

JANUARY 10, 2024

Check out our predictions for AI and ML in media, entertainment and advertising for 2024. By working closely with media partners, adtech and martech providers, and business partners, advertisers can navigate the complexities of the cookieless future more successfully.

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Media Entertainment Machine Learning Government 97

databricks

MARCH 26, 2024

By Steve Sobel - Global Industry Leader; Communications, Media & Entertainment Today Databricks and Adobe are excited to announce a strategic partnership focused.

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Entertainment Media 131

KDnuggets

AUGUST 30, 2023

This post discusses the importance of media mix modeling and how it can be used to maximize the business impact of advertising. It also discusses the impact of seasonality on media advertising and how media mix modeling can be used to minimize the impact of seasonality on business outcomes.

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Media IT Data Science Data 114

Knowledge Hut

MAY 3, 2024

This consists of mail management, social media platforms, accounting software, CRMs, and traditional data platforms like Azure and MySQL. Analytics with Internal Software Systems Your business needs to access data from the complete software system to manage it. Power BI merges with any software platform used to manage the businesses.

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BI Media Transportation MySQL 98

Snowflake

APRIL 1, 2024

Media and entertainment organizations can unify Salesforce data in Snowflake, leverage data clean rooms to share data in a privacy-preserving way with their partners and fine-tune audience profiles. Through this integration, they can seamlessly share data back to Salesforce to run email and marketing campaigns with precise targeting.

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Cloud Retail Entertainment Media 118

databricks

MAY 2, 2023

With razor thin margins and increasing competition for the customer, retailers are always looking for new ways to monetize and stay ahead of.

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Retail Media Data 72

Edureka

JUNE 7, 2024

The key to generating a killer social media copy, catchy tune, or viral artwork using AI lies in a crystal clear, extremely specific set of prompts. From snappy brand copies to witty social media captions as well as long-form narratives and scripts, the world is your oyster! How Does Generative AI Work? The answer is predictive AI!

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Deep Learning Media Manufacturing Algorithm 114

Snowflake

JUNE 7, 2024

The Cannes Lions International Festival of Creativity, on June 17–21, 2024, is the premiere media and entertainment industry event of the year. We are thrilled to be back at Cannes and sharing how our AI Data Cloud is driving tangible business results for advertising, media and entertainment companies. “We

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Entertainment Media Cloud Data 72

Knowledge Hut

JUNE 25, 2024

Python Data Science Handbook: Tools and Techniques for Developers The "Python Data Science Handbook Essential Tools for Working With Data" is the best book to learn python for data science, written by Jake Vander Plas and released by O'Reilly Media, Inc. Downey and was published by O'Reilly Media, Inc.

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Data Science Python Hadoop Media 97

Waitingforcode

JUNE 15, 2023

It was announced in the Data+AI Summit 2022 keynotes and has a lot of coverage in social media right now. Spark Connect is probably the most expected feature in Apache Spark 3.4.0. I'll try to add my small contribution to this by showing some implementation details.

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Media IT Data 130

Engineering at Meta

MARCH 26, 2024

Zuzanna Mroczek, a software engineer on Meta’s Media Platform Team, joins Pascal Hartig ( @passy ) on the Meta Tech Podcast to talk about how her team, which owns the entire flow from serving images from the CDN to displaying them on your device, is driving up image quality across apps, platforms, and devices.

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Media Manufacturing Software Engineer Software Engineering 92