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Drive Your Retail Media Strategy with Data Clean Rooms 

Snowflake

Retail media is the topic everyone is talking about in the retail and consumer goods industry. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. What’s behind the retail media surge?

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Top 3 Data + AI Predictions for Retail and Consumer Goods in 2024

Snowflake

In 2024, the retail and consumer goods industry is expected to experience massive upheaval due to the proliferation of generative AI (gen AI) tools as well as changes in customer engagement and the general manner in which products are now sold. For their full insights, read the new report, Retail Data + AI Predictions 2024.

Retail 70
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How Financial Services and Retail Companies Are Accelerating their Data, Apps and AI Strategy in the Data Cloud

Snowflake

Last year, we held our first Accelerate event , to explore industry trends, data and technology innovations, and data strategy case studies in financial services. Accelerate Financial Services and Accelerate Retail are one-day virtual events brought to you by Microsoft. Why Attend Accelerate Retail?

Retail 82
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Beyond Data-Driven: How Today’s Leading Retailers Are Leveraging Insights to Sell Better

Snowflake

Supply chain disruption continues to affect retailers, consumer packaged goods companies (CPGs), and customers. Not only are manufacturers not making enough products in line with demand in industries such as automotive and electronics, at the same time, those products have become much more expensive.

Retail 52
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How Retailers Can Improve Supply Chain Efficiency and Collaboration with Channel Partners

Snowflake

With constant fluctuations in global supply and demand, retail operations leaders need granular and timely insights to predict demand and optimize their inventory. Retailers need a way to measure and respond to shifts in consumer demand by gathering real-time insights from every corner of their supply network.

Retail 81
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How Retailers Optimize Delivery and Customer Experience

Snowflake

In today’s omnichannel retail sales landscape, customers expect products to be available when and where they need them—both in brick-and-mortar stores as well as online. Retailers must fulfill a variety of new models, including in-store pickup options and same-day delivery.

Retail 52
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4 Steps to Shopper 360 Success for Retailers and Consumer Goods Brands

Snowflake

In today’s hyper-connected world of retail and consumer goods, understanding the customer journey is more critical than ever. Here are four pivotal steps industry leaders must take to achieve an integrated perspective of the customer journey: 1.

Retail 87