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Harnessing the Data Cloud to Empower Our Own Marketing Team: Building a Digital Ads Ecosystem on Snowflake

Snowflake

While digital advertisers and paid media professionals are on the hook to build ample sales pipeline and maximize return on ad spend (ROAS), they’re also expected to deliver personalized advertising content while navigating evolving privacy requirements and adhering to consumer expectations—all while extracting insights from siloed ad platforms.

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Serviceability 101: Key Driver of Telecom Growth

Precisely

Serviceability refers to a network or service provider’s ability to reliably deliver telecommunication services to a specific location – including access to phone lines, internet, and other communication technologies – and ensure that all potential customers are receiving services.

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How Snowflake Enhanced GTM Efficiency with Data Sharing and Outreach Customer Engagement Data

Snowflake

To improve go-to-market (GTM) efficiency, Snowflake created a bi-directional data share with Outreach that provides consistent access to the current version of all our customer engagement data. They always have access to the most current data, because Outreach’s updates are made and distributed automatically.

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Top Benefits of Having a PMI Membership

Knowledge Hut

You can access your membership benefits by logging in to pmi.org and click on the myPMI tab. You just need to select PMI publications and access the online version of the PMI standards. Free Access to PMI Standards and Publications As a PMI member, you get access to electronic copies of all standards published by PMI.

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Data Engineering Weekly #170

Data Engineering Weekly

The motivation for Machine Unlearning is critical from the privacy perspective and for model correction, fixing outdated knowledge, and access revocation of the training dataset. The LakeHouse format’s in-build support for Map and Array gives the flexibility to handle semi-structured data.

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Data Engineering Weekly #166

Data Engineering Weekly

EvalPlus builds a leadership board to demonstrate the efficiency of leading AI coder models. link] Pinterest: How we built Text-to-SQL at Pinterest Last week Intuit shared its key learning building Text 2 SQL , and Pinterest publishes the tech deep dive on how its internal Text2SQL work. What will the future of software engineers be?

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6 Tips for Setting the Price of Your Data Product

Snowflake

Building your data product is only the beginning. Fixed fee: A pure, fixed-fee strategy offers access to the data product for a one time fee. Subscription: When the data is more dynamic, you might want to use a subscription model offering access over a specific period of time. With a fixed fee, you buy it; it’s yours.

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