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How Advertising, Media & Entertainment and Manufacturing Companies Are Accelerating Data, Apps and AI Strategy in the Data Cloud

Snowflake

In 2023, we held our first Accelerate event to explore industry trends, track data and technology innovations in financial services, and lay out data strategy case studies for the industry. Why attend Accelerate Advertising, Media & Entertainment?

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Top 10 Benefits of Big Data

Knowledge Hut

6 Diverse use cases for data sets 7 Improved business operations 8 Future proofing data and analytics platforms 9 Improvement in pricing 10 Recruitment of the right employees Benefits of Big Data in Banking and Securities Industry 1: Banking and Securities Some of the benefits of big data in Banking and securities industry include: 1.

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2024’s Top Data + AI Predictions in Advertising, Media and Entertainment

Snowflake

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. Here’s a quick look at their top four industry predictions for 2024: 1. In the world of media, new technologies — and change in general — tend to be additive,” he says.

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3 Practical Steps Advertisers Can Take to Win in a Cookieless World

Snowflake

Third-party cookies have long been the backbone of online advertising, providing valuable insights into user behavior and enabling targeted, personalized campaigns. However, privacy concerns and evolving regulations have led major browsers like Safari and Firefox to limit or eliminate third-party cookie tracking.

Media 89
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Bidirectional Data Sharing Between Snowflake and Salesforce Data Cloud Is Now Generally Available 

Snowflake

By combining the full breadth of both enterprise data and third-party data from Snowflake Marketplace with valuable customer data from Salesforce applications, organizations can unify the full breadth of their data, and build powerful AI solutions natively to surface rich insights that drive superior and differentiated experiences for customers.

Cloud 114
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Snowflake Data Clean Rooms: Securely Collaborate to Unlock Insights and Value

Snowflake

Built for business and technical users alike, Snowflake Data Clean Rooms allow organizations to unlock value from data faster with industry-specific workflows and templates such as audience overlap, reach and frequency, last touch attribution and more. What is a data clean room?

Media 77
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Data Cloud Industry Day 2023: Your Event Guide

Snowflake

The first annual Data Cloud Industry Day is here! Data Cloud Industry Day 2023 is a free virtual event on September 28, 2023, dedicated to what’s possible for you and your industry in the world of data. What can I expect at Industry Day?

Cloud 86