Snowflake

APRIL 9, 2024

Like many companies, Snowflake uses Outreach as a sales execution platform to help our sales teams improve prospecting efforts and efficiently follow up on leads. For Snowflake sales reps, Outreach is the central repository for almost all inbound and outbound communications with current and potential customers.

BI 73

BI Data Ingestion Data Aggregated Data 73

Snowflake

MARCH 28, 2024

In December 2023, Snowflake announced its acquisition of data clean room technology provider Samooha. Now, Samooha’s offering is integrated into Snowflake and launched as Snowflake Data Clean Rooms , a Snowflake Native App on Snowflake Marketplace, generally available to customers in AWS East, AWS West and Azure West.

Media 77

Media Retail Pharmaceutical Hospitality 77

Snowflake

JANUARY 9, 2024

In today’s dynamic business landscape, numerous organizations are transitioning to the Snowflake Data Cloud, seeking more agile, secure and efficient solutions to manage and activate customer data. The Zero to CDP quick-start solution offers organizations a streamlined, accelerated path to utilizing a composable CDP on Snowflake.

Data Ingestion 97

Data Ingestion Cloud Architecture Data Pipeline 97

Snowflake

JANUARY 31, 2024

Today, we’re excited to announce the general availability of the Snowflake Native App Framework on AWS and Azure! We’ve seen incredible momentum around Snowflake Native Apps. More than 90 Snowflake Native Apps are currently available in Snowflake Marketplace. Check out MDO on Snowflake Marketplace. “We

AWS 91

AWS Government Programming Data Science 91

Christophe Blefari

JULY 3, 2023

This is a small wrap-up from the Snowflake and Databricks Data + AI summits which have taken place last week. Snowflake Summit ❄️ The marketing tagline of Snowflake have always been "the Data Cloud", with this year announcement we can feel it really accelerated to achieve this vision.

SQL 130

SQL Data Kafka AWS 130

Snowflake

FEBRUARY 22, 2024

A solid data foundation is critical to being able to successfully leverage AI solutions, and Snowflake’s platform allows both marketing solution providers and marketing professionals to capitalize on this movement of AI in marketing with data at the core.

Technology 83

Technology Machine Learning Utilities Designing 83

Snowflake

APRIL 22, 2024

A strategic acquisition and the need for integration In 2021, Magnite made a decisive move to strengthen its position in the CTV advertising market by acquiring SpringServe, a leader in CTV ad-serving technology. Magnite was operating its Snowflake data platform on AWS US West, whereas SpringServe had its presence on AWS US East.

AWS 68

AWS Cloud Storage Cloud Technology 68

Snowflake

JANUARY 16, 2024

In the final month of 2023, Snowflake released features around Snowflake Cortex functions, Snowpark ML, cost management and more. Advanced Analytics Forecasting and anomaly detection with Snowflake Cortex ML-based functions – general availability Snowflake is on a mission to democratize AI and machine learning for all data teams.

Python 98

Python SQL Machine Learning AWS 98

Snowflake

DECEMBER 11, 2023

You need metrics to do your job well as a marketer but getting clear, meaningful metrics is a huge challenge. According to Salesforce’s 8th annual State of Marketing Report , marketers cite measuring marketing ROI and attribution as their second biggest challenge—something that we here at Snowflake can certainly relate to.

Building 87

Building Cloud Media Algorithm 87

Snowflake

JANUARY 10, 2024

Given that Chrome makes up nearly two-thirds of the global web browser market, this 1% signal loss will send shockwaves throughout the marketing and advertising ecosystem. Marketers and advertisers should strive to go beyond just navigating signal loss to create parity with the results they saw in a world of third-party cookies.

Media 89

Media Entertainment Machine Learning Government 89

Snowflake

SEPTEMBER 13, 2023

Snowflake and Salesforce have built on our existing partnership to unify the full breadth of customer and business data and generate actionable insights for our customers. We are happy to announce the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud.

Finance 99

Finance AWS Accessible Accessibility 99

Snowflake

DECEMBER 19, 2023

The best marketing is truly data-driven, creating powerful product promotions and offers through an understanding of customer needs and preferences. The search for an easier way to deploy identity resolution solutions sparked LiveRamp’s creation of some of the very first Snowflake Native Apps in 2022. The result?

Building 79

Building Pipeline-centric Database-centric Digital Media 79

ThoughtSpot

SEPTEMBER 14, 2023

We’re thrilled to announce that both ThoughtSpot and Mode ( acquired by ThoughtSpot in July 2023 ) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Snowflake’s analysis highlighted ThoughtSpot and Mode as key Business Intelligence Analytics software used by their global customer base.

Business Intelligence 93

Business Intelligence Business Analyst BI Data Analytics 93

Snowflake

OCTOBER 9, 2023

Easily collect and store digital events directly to create a complete composable customer data platform (CDP) Marketers are increasingly leveraging the Snowflake Data Cloud as the foundation for all of their customer data analytics and activation. The composable CDP is modular and unbundled.

Cloud 89

Cloud Building SQL Data 89

Snowflake

SEPTEMBER 21, 2023

The marketing technology landscape has exploded in the last decade. With over 11,000 available solutions , an increase of 7,258% over the last 12 years, marketing organizations have never had more tool options to choose from. The data driving the provider’s application is stored and processed in the provider’s own Snowflake account.

Google Cloud 79

Google Cloud Unstructured Data Technology Data 79

Snowflake

JANUARY 4, 2024

This valuable resource becomes even more valuable when you combine it with data about financial market and economic trends, consumer spending, regional demographics and other elements that provide broader context and insights for your business decisions. How would you describe Cybersyn? How would you describe Cybersyn?

SQL 94

SQL Retail Data Government 94

Christophe Blefari

MARCH 2, 2024

It led to conversation where people felt betrayed by Mistral which built their differentiator—or should I say marketing—on-top of open-source/weight models. Snowflake access management — I've already share Teej work in the past, but now he launched a company to solve Snowflake access management, using code.

Data 162

Data Python Database BI 162

Snowflake

JANUARY 15, 2024

Now, Informatica customers in the Snowflake ecosystem have an even easier way to integrate data to and from the Snowflake Data Cloud. Informatica’s Snowflake Native App is really about meeting our customers where they are,” says Rik Tamm-Daniels, Global VP of Ecosystems and Technology at Informatica.

Data Integration 91

Data Integration BI Cloud Data 91

Snowflake

MARCH 5, 2024

To empower organizations to deliver fast wins with generative AI while keeping data secure when using LLMs, we are excited to announce Snowflake Cortex LLM functions are now available in public preview for select AWS and Azure regions. So how does Snowflake Cortex make AI easy, whether you are doing prompt engineering or RAG?

Government 87

Government AWS Data Preparation Data Governance 87

Workfall

SEPTEMBER 18, 2023

Pair this with Snowflake , the cloud data warehouse that acts as a vault for your insights, and you have a recipe for data-driven success. Pair this with Snowflake , the cloud data warehouse that acts as a vault for your insights, and you have a recipe for data-driven success. In this blog, we will cover: What is Airbyte?

Data Pipeline 93

Data Pipeline Raw Data Data Schemas Healthcare 93

Snowflake

FEBRUARY 13, 2024

Snowflake kicked off 2024 with exciting releases, including Snowpark Model Registry, Streamlit in Snowflake for Azure, and new enhancements around security features in Snowflake Horizon. Read on to learn more about everything we announced in January. Learn more here. Learn more here. Learn more here. Learn more here.

Data Ingestion 82

Data Ingestion AWS Python Metadata 82

Snowflake

NOVEMBER 27, 2023

Welcome to Snowflake’s Startup Spotlight, where we learn about awesome companies building businesses on Snowflake. Hum provides both from a team that mixes experts in publishing, big data, AI/ML, marketing and UX. How does Snowflake help you push the envelope in your line of business?

Raw Data 90

Raw Data Relational Database Consulting Architecture 90

Snowflake

SEPTEMBER 28, 2023

Data is an invaluable asset in today’s marketing ecosystem. With its unique blend of cultures, economies, and regulatory environments, the EMEA market offers a nuanced picture of how marketers harness data technologies to understand their audiences, calibrate campaigns in real time, and adhere to complex government and industry regulations.

Government 82

Government Data Integration Machine Learning Technology 82

Christophe Blefari

SEPTEMBER 28, 2023

Over the years Cloudera logo has been replaced by Snowflake and Databricks ones. That's why big data technologies got swooshed by the modern data stack when it arrived on the market—excepting Spark. We need to store, process and visualise data, everything else is just marketing. Define SLAs, critically and ownership.

Cloud Storage 147

Cloud Storage Big Data Hadoop SQL 147

Snowflake

FEBRUARY 28, 2024

Welcome to Snowflake’s Startup Spotlight, where we learn about awesome companies building businesses on Snowflake. We knew we could bring a turnkey and highly cost-effective data stack to market that would enable a business to become data-driven with just a few clicks. How would you explain Chabi? to become data-driven.

BI 81

BI Data Warehouse Accessible Accessibility 81

Snowflake

NOVEMBER 1, 2023

Snowflake is announcing new product capabilities that are changing how developers build, deliver, distribute and operate their applications. Snowflake automatically spins up a private Kubernetes cluster for each account and employs various techniques to isolate individual customer clusters from one another at the network level.

AWS 92

AWS Programming Language Database Data Science 92

Snowflake

OCTOBER 2, 2023

To help customers overcome these challenges, RudderStack and Snowflake recently launched Profiles , a new product that allows every data team to build a customer 360 directly in their Snowflake Data Cloud environment. This is an important and challenging technical task for data engineers and data scientists, and it can be costly.

Cloud 96

Cloud Building Insurance Data Engineering 96

Snowflake

SEPTEMBER 14, 2023

Data is essential to marketing. To help marketers understand the rapidly changing world of data technology, we’ve just released our second annual Modern Marketing Data Stack report. The report identifies the leading solutions favored by marketers using Snowflake, as well as up-and-coming stars.

Media 83

Media Technology Datasets Data 83

Snowflake

SEPTEMBER 14, 2023

The Snowflake Data Cloud gives you the flexibility to build a modern architecture of choice to unlock value from your data. Snowflake was built from the ground up in the cloud. Snowflake’s platform provides industry-leading features that ensure the highest standards of governance for your account, users, and data.

Data Architecture 89

Data Architecture Architecture Hadoop Data Warehouse 89

Snowflake

OCTOBER 2, 2023

The case for business continuity is particularly compelling for a company such as The Depository Trust & Clearing Corporation (DTCC) , which is designated as a systemically important financial market utility (SIFMU), a U.S. One of the reasons for this resiliency success is Snowflake’s Snowgrid capabilities. trillion per day in U.S.

AWS 86

AWS Technology Data Cloud 86

Snowflake

OCTOBER 25, 2023

It’s on everyone’s mind—and marketers are no exception. Or as a marketer, you may have considerable knowledge about its marketing applications. That said, in some cases there is early tangible value being offered by the marketing ecosystem. You’ve probably used ChatGPT yourself out of curiosity if nothing else.

Government 83

Government Accessible Accessibility Technology 83

Snowflake

NOVEMBER 21, 2023

In 2013, a hungry banker working late in a London office noticed a gap in the capital’s food delivery market—and in that moment, Deliveroo was born. Within three months, the company was able to migrate its entire data warehouse to the Snowflake Data Cloud, and today that platform supports its analytics activities across the globe.

Cloud 80

Cloud Food Data Warehouse Data 80

Snowflake

MARCH 4, 2024

Welcome to Snowflake’s Startup Spotlight, where we learn about companies building their businesses on Snowflake. How do you leverage Snowflake to push the envelope in your industry? Working with Snowflake has been a critical building block. What inspires you as a founder? What inspires you as a founder?

BI 73

BI Business Intelligence Building Programming 73

Christophe Blefari

MARCH 8, 2024

While I'm not good at marketing it there is a few number of you using it every month but I think it could be used way more. I mean, there is a big difference between podcast for instance and news blogging like I'm doing. When you subscribe to a new podcast you often scroll over the past episodes of the creator. No one asked for it.

Data 130

Data Algorithm Database Education 130

Snowflake

FEBRUARY 12, 2024

Snowflake is a proud sponsor of this year’s MWC, and participants will have the opportunity to attend several events to learn how Snowflake can help them unlock their data and deliver leading-edge solutions that solve business-critical challenges. This year’s theme is all about powering connectivity. We’re at the heart of it.

Python 78

Python Manufacturing Cloud Government 78

Snowflake

JANUARY 11, 2024

Snowflake account managers need their fingers on the pulse of which workload shifts or performance optimizations could improve customer experience. The app’s first version is powered by an Azure-based GPT-4 trained on the table names of all of our Snowflake internal sales intelligence.

Management 81

Management BI Python Programming Language 81

Snowflake

OCTOBER 11, 2023

As a result, data science has become the darling of every corporate department, from software engineering to marketing to finance, and they’re all clamoring for easier data access and better analytics. The hurdle startups now face, however, isn’t how to stop the economic storm—it’s how to navigate it.

Unstructured Data 96

Unstructured Data Cloud Data Science Finance 96