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Build an Actionable Customer 360 in the Data Cloud with Hightouch Events

Snowflake

Easily collect and store digital events directly to create a complete composable customer data platform (CDP) Marketers are increasingly leveraging the Snowflake Data Cloud as the foundation for all of their customer data analytics and activation. The composable CDP is modular and unbundled.

Cloud 97
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A Year of Modern: Our Top 2022 Blog Posts — Chosen by You

The Modern Data Company

Another year, another chance to learn more about the world of data. In 2023, The Modern Data Company (Modern) hopes to reach more companies and organizations with our data operating system, build incredible value from existing and upcoming data assets, and share insights into major shifts in what it means to be data-driven.

Retail 98
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Data Cloud Industry Day 2023: Your Event Guide

Snowflake

Data Cloud Industry Day 2023 is a free virtual event on September 28, 2023, dedicated to what’s possible for you and your industry in the world of data. What can I expect at Industry Day? The event will feature industry-specific sessions hosted by Snowflake’s industry leaders along with exciting customer guest speakers.

Cloud 91
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Investing In Understanding The Customer Journey At American Express

Data Engineering Podcast

Summary For any business that wants to stay in operation, the most important thing they can do is understand their customers. American Express has invested substantial time and effort in their Customer 360 product to achieve that understanding. RudderStack helps you build a customer data platform on your warehouse or data lake.

Food 100
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Subscriber 360—Why Effective Data Science Matters More Than Ever

Snowflake

That holy grail of subscriber 360—fully understanding customers—has always been a moving target. Data science, while not new to the industry, is emerging as a vital tool teams can (and must) leverage to effectively unlock customer data insights and enable the use of AI and machine learning (ML) to power deeper intelligence.

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Are You Doing Your Data Sourcing Right? You Better!

Snowflake

Because business success in times of crisis, as is the case today, requires unprecedented levels of customer service and operational agility. Because business success in times of crisis, as is the case today, requires unprecedented levels of customer service and operational agility. What is the level of granularity or frequency needed?

Finance 93
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LiveRamp Customers Build ‘Foundation of Identity’ With Snowflake Native Apps

Snowflake

The best marketing is truly data-driven, creating powerful product promotions and offers through an understanding of customer needs and preferences. It’s a potentially cumbersome and time-consuming process that too often requires moving or sharing access to sensitive customer data. than reading data insights from a beautiful dashboard.