Harnessing the Data Cloud to Empower Our Own Marketing Team: Building a Digital Ads Ecosystem on Snowflake
Snowflake
DECEMBER 11, 2023
You need metrics to do your job well as a marketer but getting clear, meaningful metrics is a huge challenge. According to Salesforce’s 8th annual State of Marketing Report , marketers cite measuring marketing ROI and attribution as their second biggest challenge—something that we here at Snowflake can certainly relate to.
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