Retail Media’s Business Case for Data Clean Rooms Part 2: Commercial Models
Snowflake
MAY 29, 2024
Step 3: Commercial Models to Unlock Revenue at Scale Modeling the business value comes down to two things: (1) What data are you making accessible; and (2) How many partners are you willing (and able) to engage? Once you have a plan on paper, you can begin sizing the data clean room opportunity for your business.
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