Remove industries media-and-entertainment
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5 Ways Advertising, Media and Entertainment Companies are Using Gen AI

Snowflake

The emergence of generative AI (gen AI) heralds a new, groundbreaking era for advertising, media and entertainment. According to a recent Snowflake report, Advertising, Media and Entertainment Data + AI Predictions 2024 , gen AI is going to transform the industry — from content creation to customer experience.

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Delivering the Next Generation of Consumer Experiences: Databricks and Adobe Announce Strategic Partnership

databricks

By Steve Sobel - Global Industry Leader; Communications, Media & Entertainment Today Databricks and Adobe are excited to announce a strategic partnership focused.

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Top 10 Benefits of Big Data

Knowledge Hut

6 Diverse use cases for data sets 7 Improved business operations 8 Future proofing data and analytics platforms 9 Improvement in pricing 10 Recruitment of the right employees Benefits of Big Data in Banking and Securities Industry 1: Banking and Securities Some of the benefits of big data in Banking and securities industry include: 1.

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The Vital Role of Data Governance in Communications, Media and Entertainment

databricks

Discover the vital role of data governance in the communications, media, and entertainment industry. Learn how robust data governance enables personalized experiences, ensures AI transparency, and mitigates compliance risks.

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Join Snowflake’s Media Data Cloud Revolution at Cannes Lions 2023

Snowflake

The Cannes Lions Festival of Creativity, June 18–23, is the premiere media and entertainment industry event, bringing together legends, innovators, and thought leaders from around the globe. Thanks to the Snowflake Media Data Cloud. We also look forward to celebrating our industry at one of its premiere events.

Media 57
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3 Practical Steps Advertisers Can Take to Win in a Cookieless World

Snowflake

Third-party cookies have long been the backbone of online advertising, providing valuable insights into user behavior and enabling targeted, personalized campaigns. However, privacy concerns and evolving regulations have led major browsers like Safari and Firefox to limit or eliminate third-party cookie tracking.

Media 96
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Snowflake Data Clean Rooms: Securely Collaborate to Unlock Insights and Value

Snowflake

Built for business and technical users alike, Snowflake Data Clean Rooms allow organizations to unlock value from data faster with industry-specific workflows and templates such as audience overlap, reach and frequency, last touch attribution and more. What is a data clean room?

Media 84