Ensuring the Successful Launch of Ads on Netflix
Netflix Tech
JUNE 1, 2023
By Jose Fernandez , Ed Barker , Hank Jacobs Introduction In November 2022, we introduced a brand new tier — Basic with ads. Replay traffic enabled us to test our new systems and algorithms at scale before launch, while also making the traffic as realistic as possible. Basic with ads was launched worldwide on November 3rd.
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