Ensuring the Successful Launch of Ads on Netflix
Netflix Tech
JUNE 1, 2023
By Jose Fernandez , Ed Barker , Hank Jacobs Introduction In November 2022, we introduced a brand new tier — Basic with ads. This tier extended existing infrastructure by adding new backend components and a new remote call to our ads partner on the playback path. As we were gearing up for launch, we wanted to ensure it would go as smoothly as possible.
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