Large Scale Ad Data Systems at Booking.com using the Public Cloud
Booking.com Engineering
DECEMBER 2, 2022
billion in marketing across all brands in the first nine months of 2022[1]. We take advantage of this feature in our ad bidding systems, maintaining consistent data views from our Account Specialists’ spreadsheets, to our Data Scientists’ notebooks, to our bidding system’s in-memory data. Booking Holdings, as a whole, spent $4.7
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