Nine Tips for Planning User Research in Foreign Countries
Zalando Engineering
APRIL 5, 2017
Zalando is active in 15 European markets. In addition to an array of other user testing activities, in 2016 we performed field research in France, UK, Italy, Switzerland and Germany to get a better understanding of the differences in consumer behavior and the local needs of our customers. We have experimented with different set-ups on how to conduct local interviews and after successfully organising 77 of them, we have the following advice to offer about planning field research in different coun
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