Harnessing the Data Cloud to Empower Our Own Marketing Team: Building a Digital Ads Ecosystem on Snowflake
Snowflake
DECEMBER 11, 2023
You need metrics to do your job well as a marketer but getting clear, meaningful metrics is a huge challenge. We’ve been reliant on the cookie to identify people—we haven’t even deprecated the cookie and we’re already seeing challenges. Model data transformations with dbt to unify the data.
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