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How Snowflake Enhanced GTM Efficiency with Data Sharing and Outreach Customer Engagement Data

Snowflake

Bypassing data ingestion pain points with data sharing Most marketing data stacks have data coming in from multiple sources, including sales engagement platforms like Outreach as well as advertising data, web and mobile event data, CRM systems, internal databases and more.

BI 74
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The power of dbt incremental models for Big Data

Towards Data Science

This post is for those poor souls that need to scan terabytes of data in BigQuery to calculate some counts, sums, or rolling totals over huge event data on a daily or even at a higher frequency basis. In this post, I will go over a technique for enabling a cheap data injestion and cheap data consumption for “big data”.

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Building Real-time Machine Learning Foundations at Lyft

Lyft Engineering

The Event Driven Decisions capability in particular turned out to be general enough as to be applicable to a wide range of use cases. At the time of writing, a Mapping team is working to utilize theEvent Driven Decisions product to rebuild Lyft’s Traffic infrastructure by aggregating data per geohash and applying a model.

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Druid Deprecation and ClickHouse Adoption at Lyft

Lyft Engineering

Our initial use for Druid was for near real-time geospatial querying and high performance on high-cardinality data sets. It also allowed us to optimize for handling time-series data and event data at scale. Pre-aggregating data at ingestion time helped optimize our query performance and reduce our storage costs.

Kafka 104
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Rollups on Streaming Data: Rockset vs Apache Druid

Rockset

It’s simply too expensive to store all the raw data and simply too slow to run batch processes to pre-aggregate it. One common example is a mobile app, where every activity is recorded as an event, resulting in millions of events per day streaming in.

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B2B Data Enrichment for Beginners

Precisely

How does data enrichment work? Check out the Precisely Data Guide to learn more about our data enrichment offerings and find out why Precisely is a global leader in trusted, curated data. Is data enrichment a one-time event, or an ongoing process? That depends on your objectives.

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Deployment of Exabyte-Backed Big Data Components

LinkedIn Engineering

Our RU framework ensures that our big data infrastructure, which consists of over 55,000 hosts and 20 clusters holding exabytes of data, is deployed and updated smoothly by minimizing downtime and avoiding performance degradation. We needed a deep understanding of system dependencies to ensure a smooth deployment process.