Addressing the Challenges of Sample Ratio Mismatch in A/B Testing
DoorDash Engineering
OCTOBER 17, 2023
Experimentation isn’t just a cornerstone for innovation and sound decision-making; it’s often referred to as the gold standard for problem-solving, thanks in part to its roots in the scientific method. Yet as powerful as experimentation is, its integrity can be compromised by overlooked details and unforeseen challenges.
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