Addressing the Challenges of Sample Ratio Mismatch in A/B Testing
DoorDash Engineering
OCTOBER 17, 2023
In this post, we explore some of the common examples of SRM failures we experienced, the solutions we’ve implemented to solve these issues, and how we raised awareness of these solutions internally to dramatically reduce our SRM rate. When the employee segment is excluded, the real incremental impact is $0. But because the U.S.
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