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Fueling Data-Driven Decision-Making with Data Validation and Enrichment Processes

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77% of data and analytics professionals say data-driven decision-making is the top goal for their data programs. Data-driven decision-making and initiatives are certainly in demand, but their success hinges on … well, the data that supports them. More specifically, the quality and integrity of that data.

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Validation vs. Verification: What’s the Difference?

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When you delve into the intricacies of data quality, however, these two important pieces of the puzzle are distinctly different. Knowing the distinction can help you to better understand the bigger picture of data quality. What Is Data Validation? Read What Is Data Verification, and How Does It Differ from Validation?