Analytics Application Data Process Lambda Architecture SQL 
Rockset
MAY 12, 2022
However, these databases tend to sacrifice support for complex SQL queries at any scale. Instead, these database makers have offloaded complex analytics onto application code and their developers, who have neither the skills nor the time to constantly update queries as data sets evolve.
Cloudera
NOVEMBER 2, 2020
An AdTech company in the US provides processing, payment, and analytics services for digital advertisers. Data processing and analytics drive their entire business. Optimized for point lookups, analytics, mutations, etc. Data streamed in is queryable immediately, in an optimal manner. Data Model.
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