Analytics Application Big Data Lambda Architecture SQL 
Rockset
MAY 12, 2022
However, these databases tend to sacrifice support for complex SQL queries at any scale. Instead, these database makers have offloaded complex analytics onto application code and their developers, who have neither the skills nor the time to constantly update queries as data sets evolve.
Cloudera
NOVEMBER 2, 2020
Correlations across data domains, even if they are not traditionally stored together (e.g. real-time customer event data alongside CRM data; network sensor data alongside marketing campaign management data). The extreme scale of “big data”, but with the feel and semantics of “small data”.
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