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What is Customer Data Integration?

Grouparoo

The State of Customer Data The Modern Data Stack is all about making powerful marketing and sales decisions and performing impactful business analytics from a single source of truth. Customer Data Integration makes this possible. Building a custom pipeline with a data engineering team can be an exhausting effort.

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Data Integration: Approaches, Techniques, Tools, and Best Practices for Implementation

AltexSoft

To get a single unified view of all information, companies opt for data integration. In this article, you will learn what data integration is in general, key approaches and strategies to integrate siloed data, tools to consider, and more. What is data integration and why is it important?