Quantitative UX Research – How Can it Complement our Customer Insights?
Zalando Engineering
JUNE 14, 2017
Most people associate the term UX research with qualitative methods, for example, interviews with a small number of participants. These interviews are used to discover things such as customer problems, usability issues with a product, and customer journeys. Often, we concentrate on observable behavior by watching and interviewing customers while they actually use the product or prototype.
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