Sat.Aug 12, 2017 - Fri.Aug 18, 2017

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Data For All: An Introduction to Product Analytics at Zalando

Zalando Engineering

As Zalando continues taking steps towards becoming a fully-fledged platform, we want to move fast, validate the ways that our big strategic moves pay off, and capture the full value of our products by continuous optimization. To this end, we wanted to ensure that we’re bringing data-informed decision making to the forefront of our processes by establishing a true data and experimentation culture that could ultimately become a competitive advantage in today’s fast-changing world.

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How Tech Candidate Feedback Helped Improve our Candidate Net Promoter Score

Zalando Engineering

Almost two years ago, the Talent Acquisition Team (Technology) at Zalando began their work on Candidate Experience (CX) research. We were determined to learn our tech candidates’ needs and expectations, and identify the factors that influence their experience the most. This research allows us to identify how we can deliver a superb and meaningful candidate experience and thereby continue to strengthen our employer brand, securing a steady flow of strong candidates.