Data For All: An Introduction to Product Analytics at Zalando
Zalando Engineering
AUGUST 15, 2017
As Zalando continues taking steps towards becoming a fully-fledged platform, we want to move fast, validate the ways that our big strategic moves pay off, and capture the full value of our products by continuous optimization. To this end, we wanted to ensure that we’re bringing data-informed decision making to the forefront of our processes by establishing a true data and experimentation culture that could ultimately become a competitive advantage in today’s fast-changing world.
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