User Churn Prediction

Modern data warehousing and Machine Learning

💡Mike Shakhomirov
Towards Data Science
12 min readDec 23, 2023

--

Photo by Martin Adams on Unsplash

No doubt, user retention is a crucial performance metric for many companies and online apps. We will discuss how we can use built-in data warehouse machine learning capabilities to run propensity models on user behaviour data to determine the likelihood of user churn. In this story, I would like to focus on dataset preparation and model training using…

--

--