Copywriting for Emotion
Zalando Engineering
OCTOBER 13, 2016
With users in 15 European countries, from the southwest of Spain to the northeast of Norway, we have to cater to a variety of shopping behaviours and needs. At Onsite Management, we strive to localise our international websites and apps to build an experience that our users can trust and relate to, culturally. Localisation spans an array of projects and processes, such as understanding the local users performing qualitative and quantitative research, or optimizing elements such as navigation or
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