A Survey of Causal Inference Applications at Netflix
Netflix Tech
MAY 21, 2022
At Netflix, we want to entertain the world through creating engaging content and helping members discover the titles they will love. Key to that is understanding causal effects that connect changes we make in the product to indicators of member joy. To measure causal effects we rely heavily on AB testing , but we also leverage quasi-experimentation in cases where AB testing is limited.
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